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Ocean Trails Drive Renamed Trump National Drive

Ocean Trails Drive will now be called Trump National Drive, ending years of efforts by the Trump Organization to rename the road leading up to the Trump National Golf Club.

The now has a new address thanks to a resolution adopted by the Rancho Palos Verdes City Council on Tuesday night.

Ocean Trails Drive, which serves as the entrance to the golf club, was renamed Trump National Drive in a 4 to 1 vote by the council. Councilman Jim Knight cast the only dissenting vote.

The rename marks the end of an eight-year effort by the Trump Organization to have the stretch of road named after the club.

  • Do you support the City Council's decision? Tell us in the comments.

The resolution was initially proposed by Mayor Pro Tem Brian Campbell during the Aug. 21 council meeting and was co-sponsored by Mayor Anthony Misetich. In his efforts to place the issue on the agenda, Campbell said that relations with Trump have drastically improved over the years.

Trump initially lost favor from the city in 2002 when instead of naming the club after Palos Verdes, he named it Trump National Golf Club of Los Angeles. Relations with the city were further strained when Trump sued the school district over land the club was leasing from the district, the Los Angeles Times reported in 2006.

However, when it came to renaming the street, many in the city believed it was time to leave any hard feelings in the past.

"Regardless of how it was in the past or not, this is just a common sense thing that we ought to be doing," Campbell told the council Tuesday. "I don't think a lot of us feel ... we should be in the business of telling a business what they should call themselves."

In agreement, Councilman Jerry Duhovic said that naming streets after resorts or golf courses is a common practice across the county.

"You go to any resort or any destination, the naming of the street usually coincides to that particular destination," said Duhovic. "I understand the tensions, but (renaming the street) is really not that big of a deal as far as I am concerned."

Jill Martin, who serves as the assistant general counsel for the Trump National Golf Club, said that it would only be fitting to name the street after the golf course. "It is something that is important to the business ... It is something important to Mr. Trump," said Martin.

president Eileen Hupp told the council that the golf club employs approximately 250 people with 80 percent of the those employees coming from the local area. 

"I have seen Trump continuously invest in their property and invest in our community," said Hupp. "I think that approval of this request would certainly improve Trump National's branding and their ability to do business."

While all four public speakers at the meeting offered support for the rename, written correspondence to the city still showed some opposition from residents.

"Since the first day of Mr. Trump's appearance in the Rancho Palos Verdes scene, he has been a continuous source of confrontation, always acting with a total disregard for civility and good manners," wrote Fernando Murman. "Please do not reward such a bad neighbor with the privilege of putting his name on a city street sign."

In casting his dissenting vote, Knight, while admitting improved relations with Trump, said that Ocean Trails Drive is still the most appropriate name for the street. Knight pointed to the fact that the Zuckerman family planned the former Ocean Trails development with the public in mind.

"I think the Ocean Trails Drive represents a philosophy that was there ... that was a partnership with private use of the land and some access for the public to utilize the trails," said Knight. "To me, (the Ocean Trails Drive) name welcomes the public to utilize those trails." 

According to the city, the costs associated with renaming the street will come to around $260, which includes the material costs and labor of replacing street signs. The city clerk must also notify the Los Angeles County Board of Supervisors and the U.S. Post Office of the name change.

John Schreiber (Editor) September 05, 2012 at 09:37 PM
Do you agree with the council's decision? Let us know here.
Ken DeLong September 06, 2012 at 04:50 PM
Changing the street name from Ocean Trails Dr to Trump National Dr was very logical and long over due action by the RPV Council. Too bad that Councilman Knight did not see the wisdom in making the change but Kudos to the others that appoved the change.
Jim Reeves September 11, 2012 at 07:26 PM
What is the status Trump's $100 Million against the city? Last news I saw was in the Breeze in 2010.

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